Program Overview

The Bachelor in Business Administration (BBA) program at IBS The Hague provides students with a comprehensive foundation in business and management. The programme combines academic knowledge with practical insight, preparing students to understand and operate effectively within modern organisations and international business environments.

The BBA program emphasises analytical thinking, responsible management, and the development of essential professional and academic skills.

This program offers a unique combination of a solid general foundation in business and management and a range of elective profiles that will prepare you for a wide span of career choices in business and management. 

Please note that our degree programs are presently offered via our partner university under USA accreditation. Your diploma will therefore come from the USA (not the Netherlands). For details see: Accreditation

The degrees from UBIS based on USA accreditation are recognized in the Netherlands, the EU and worldwide.

Learning Objectives and Outcomes

Academic and Professional Objectives

The program aims to:

• Provide a strong academic foundation in core business and management disciplines
• Develop students’ analytical, problem-solving, and decision-making capabilities
• Prepare students for entry-level professional roles or further academic study

Skills and Competencies Developed

Graduates of the program will develop competencies in:

• Business analysis and reporting
• Organisational and management principles
• Communication and teamwork
• Ethical and responsible business practice

Programme Structure

Curriculum Overview

The curriculum is structured to introduce students progressively to key areas of business administration. Courses integrate theoretical knowledge with practical application through case studies, assignments, and projects. The course topics for year 1 and 2 are:

Year 1

• Principles of Management
• Accounting I Financial Accounting
• Introduction to Economics
• Introduction to Marketing
• Business English
• International Business Law I
• Marketing Management
• Human Resources Management
• Introduction to Finance
• Business Computing I Computer literacy
• Mathematics for Business
• Academic Skills

Year 2

• Statistics for Business
• Microeconomics
• Accounting II Cost Accounting
• Macroeconomics
• Business Computing II
• Business and the Internet
• Finance II
• Operations Management
• Communication
• Marketing Research
• Modelling and creative problem solving
• International Business Law II
• International Business

Elective profiles (year 3)

You will get the chance to specialize in any of the following topics: Banking and Finance, Finance and Accounting, Human Resource Management, International Marketing, Hospitality, Tourism and Hotel Management, Business Management, Social Media and Online Marketing.

Please follow these links to get details on the elective profiles/specialisations.

Study Format

Mode of Study

The program may be offered in on-campus, blended, or online formats, depending on the cohort and delivery arrangements.

Duration of the Program

The standard duration of the program is typically three to four years for full-time study, subject to programme structure and study mode. Students without a 6-year high school degree will take the IBSH foundation year and study four years for the degree.

Teaching Methodology

Teaching methods include:

• Lectures and tutorials
• Case studies
• Group projects
• Individual assignments

Admission Requirements

Academic Requirements

Applicants are generally required to hold:

• A recognised secondary school diploma or equivalent qualification

In the case that applicants have a 5-year degree, they will take the IBSH foundation year.

English Language Requirements

Applicants must demonstrate sufficient proficiency in English to follow the program and complete academic assignments. Generally, IELTS 6.0 or TOEFL 60 is required. For details, see: Language requirements

Specialisation

If you have a sufficient background in business and management, you can apply directly for a specialisation. For this, please contact the admission department via admin@ibsthehague.nl.

Career Prospects

Graduates of the Bachelor in Business Administration program may pursue careers in:

• Business administration and management
• Marketing and sales
• Human resources
• Operations and logistics
• Entrepreneurship

Application Process

Applications can be submitted online. Applicants are advised to review the admission requirements carefully before submitting an application.

Required Documentation

Typically required documents include:

• Academic transcripts and certificates
• Proof of English language proficiency (if applicable)
• Identification documents

Accreditation & Recognition

The Bachelor’s and Master’s degree programmes offered by the International Business School The Hague are presently accredited via our partner university UBIS in Washington DC, USA. This means that the degrees are NOT issued under the Dutch law on Higher Education (Wet op Hoger Onderwijs) but under USA accreditation. For details see: Accreditation

Interested in the BBA program?