Marketing is the part of business where you communicate directly with the customer. In this programme, you will learn how to find your customers, know their needs and wants, choose the best way to approach them, and find out how well your marketing campaign is doing. If you are communicative, creative, and love to build relations with people, this specialisation is for you.
Course list
- Business Strategy and Strategic Market Management
- Social Media and Online Marketing
- Consumer Behaviour
- Entrepreneurship and SME’s
- Leadership
- Innovation and New Product Development
- Corporate Responsible Management
- Costumer Relations Management
- Business Negotiations
- Project Management
- Public Relations
- Internship / Thesis
The Bachelor’s and Master’s degree programmes offered by the International Business School The Hague are presently accredited via our partner university UBIS in Washington DC, USA. This means that the degrees are NOT issued under the Dutch law on Higher Education (Wet op Hoger Onderwijs) but under USA accreditation. For details see: Accreditation
