Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketers, but also poses new challenges. This course gives a practical introduction to SMM and hands-on practice with several of the major social media platforms, such as Facebook, Twitter and LinkedIn.
Topics addressed are:
- Understand social media and SMM fundamentals
- Create a social media strategy
- Identifying a target audience
- Understand social media advertising
- Successful and unsuccessful SMM campaigns
- Creating profiles and running campaigns on SM platforms: Facebook, LinkedIn and Twitter
- SMM goals and metrics
- Fundamentals of Search Engine Optimization (SEO)
- Measure and analyse site traffic using Google Analytics
Objective
At the end of the course participants will have acquired knowledge about marketing strategy and use of online platforms.
Teaching methods
The course will be a mixture of lectures, case studies and practical exercises.
Certification
Participants will receive a certificate of participation.
Practical information:
- Two weeks
- Ten working days
- 3-4 contact hours per day
- Assignments and group activities for self-study
- Offered several times per year
- Cost: see Tuition